Examples

Since solutions for JTBD don’t fit into a product category, the structure of a job definition helps to see why people bring solutions into their lives. One example is that social media competes with—really, has basically replaced—“the mall” as a way for youth to gather and connect.

Thanksgiving…the time of year that brings us family joy…and the usual share of people problems and disagreements, especially during a pandemic! Not to worry…a healthy serving of Tools Of Cooperation can go a long way to help you avoid people hickups.

I’ve worked with Clayton Christensen, co-founder of the Christensen Institute and architect of Disruptive Innovation, for many years and discussed everything from business strategy to the elliptical orbits of planets around the sun. Over the last few years one idea has come up time and time again: data are not discovered but created. And I see this struggle in how some people feel about Microsoft Excel.

I’d tweeted this article from The Economist when it was first published. It shows disruption perfectly—both in the upmarket trajectory of weapons (see Disruptive Market Entry) and in the asymmetry of motivations—we’re trying to stop killing and protect civilians, they don’t distinguish between combatants and non-combatants, and they’re going to keep it going until they get their way.  

Jobs to be Done (JTBD) comprise three types of hotspots.

Last year, more than one billion “energy shots” were sold in the US—almost all of them were part of the 5-hour Energy line. The closest competitor sold just over 17 million units, or a little less than 2% of the market share–the other 18 competitors fare much worse.

When I do a search for the term “big data,” I get 8.47 billion results in just over a half second. On the first page of my search results there is a listing of the most recent articles on big data as well as big data services offerings. But followers of Disruptive Innovation and related theories know that we take a theory-first approach to understanding the world.