I loved Clay Christensen’s Competing Against Luck conceptually, but I didn’t have a concrete idea of Jobs to be Done until now.
Product Science for the Real World
What to Do When You Don't Know What to Do
Top Class
We have liberated the world’s top MBA course and adapted it to help business builders and product owners create self-sustaining, scalable enterprises.
Science
By applying scientific thinking, we can cause innovation. When stuck on a problem, it’s always helpful to look at it from a different point of view—to look at it with a different lens.
Real World
Our visual system of lenses is easy to learn, so you can quickly apply it in real world situations. We provide courses and coaching, so you can make meaningful progress toward your objectives.
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Think Visually. Act Causally.
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A point of view is worth 80 IQ points.
Strategic thinking has never been so easy.
Our Lenses are easy to learn and quick to apply. Click or tap on any lens icon to learn more about them.
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What people say about us
The Tools of Cooperation lens is like a debugger for meetings. I can’t imagine dealing with office politics without it.
We’d been stuck for a long time trying to discuss customers interactions. Forces of Progress lens has given us a whole new language for it.
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